Why Don't You Blog More?
Thinkering through the behavior of blogging.
The data I am reading suggests that there are 5M active (updated in the last 90 days) blogs in the US out of 300+M people. However, if you ask people if they would like to have a "successful" blog most answer "Yes." That's an odd separation.
Further... the most frequent objection to blogging is that it takes to much time. However, the average US household has the TV on for something like 5+ hours a day and it seems Clay Shirky is right... we have a Cognitive Surplus. So... why don't we blog more?
Through a series of interactions recently, I've been increasingly interested in what's both successful and troublesome about the behavior of blogging. What makes it easy? What makes it difficult?
I'd like to share some observations and then I'd consider this a successful session if there was a reasonably engaged dialogue that ensued. You in?