What's Your WHY?


MinneBar 7 (7 April 2012)
This is not a panel.
Discover your "why" to develop your brand and differentiate yourself.

Time: 10:40 to 11:25

Room: Theater




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It's not about how many people you know, it's about how many people know you. Social media has made the world transparent and to stand out you need to differentiate yourself. People tend to focus on what they want to do instead of why they want to do it. But research shows its best to start with why, then how and then what.

This session will help you discover your why. Your why will help develop your brand and differentiate yourself.

Jeff Brown and Dan Wallace have ample experience with the power of why in the workplace. Working at Apple as director of innovation, Brown learned about the power of why working with Steve Jobs. Wallace has been using the power of why in his personal life and with helping clients build their brand.

Today Brown and Wallace through their partnership at Catalytic Innovation, use this simple framework with companies that are stuck, helping them differentiate from competitors.

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