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Online video is big these days, from Youtube's $1.65B price tag, to the many Youtube clones/competitors, to video blogs, to Apple's iTunes/iTV video strategy. This session will discuss the technical and business issues related to online video, including: video codecs; accepting user-submitted video; tools for transcoding video (and audio); and deploying a video transcoder. A Ruby-based video file inspector will be shown. Discussion is encouraged, so if you have experience with or questions about video transcoding, please share!