Jim Bernard is Senior Vice President for Digital at the Star Tribune with responsibility for all the company's digital operations, including StarTribune.com.
Bernard, who joined the Star Tribune in 2010, previously was General Manager of MarketWatch.com, a highly successful national financial website that is a division of the Dow Jones Digital Network. During his tenure, he oversaw a complete redesign of the site and a 35 percent increase in site traffic and visitors, as well as a doubling of search traffic.
In 2008 MarketWatch.com was named one of the 10 Great Media Sites by B to B Media Business, and Bernard was selected as one of the Who's Who in Business Publishing by the same publication.
Prior to becoming General Manager of MarketWatch, Bernard held several executive positions with Dow Jones, including Vice President of Customer Quality, Vice President of Strategy and Planning and Vice President of Strategy and Market Intelligence for the business-to-business division. Earlier in his career, he was sales manager for the University of Minnesota Press and was manager for the National Scholastic Press Association, an advocacy organization for high school and college journalists.
Born in Detroit, MI, Bernard has worked his entire professional career in the Twin Cities market. He has an MBA from the University of Minnesota with a concentration in entrepreneurship and a BA in English from the University of Iowa.