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The Secret Weapon for Bringing a Business to a Liquidity Event: Strategic Communications

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Event
MinneBar 8 (6 April 2013)
Panel
This is not a panel.
Summary
How to develop a set of key messages that resonate with your target audience.
URL
Topic
Schedule
2013-04-06 12:00


Room: Gandhi


Presenters



Start-ups and funding organizations (VCs, angels, etc) work every day to be profitable and build the next great product/service/interface/etc. This is well and good, and critical to their success, but there’s one more central factor to making the leap to an IPO, or selling your company, or whatever your goal is: a strong PR/communications strategy. Whether it’s having a strong brand, developing a set of key messages that resonate with your target audience, visibility in the marketplaces you do business or other strategic communications attributes, it’s no coincidence that these can and do make a difference between achieving your goals and not achieving your goals. This session will detail why this is such an important aspect of start-up business management, and what exactly a business can do to position itself in the best possible manner.

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