The Secret Weapon for Bringing a Business to a Liquidity Event: Strategic Communications


MinneBar 8 (6 April 2013)
This is not a panel.
How to develop a set of key messages that resonate with your target audience.
2013-04-06 12:00

Room: Gandhi


Start-ups and funding organizations (VCs, angels, etc) work every day to be profitable and build the next great product/service/interface/etc. This is well and good, and critical to their success, but there’s one more central factor to making the leap to an IPO, or selling your company, or whatever your goal is: a strong PR/communications strategy. Whether it’s having a strong brand, developing a set of key messages that resonate with your target audience, visibility in the marketplaces you do business or other strategic communications attributes, it’s no coincidence that these can and do make a difference between achieving your goals and not achieving your goals. This session will detail why this is such an important aspect of start-up business management, and what exactly a business can do to position itself in the best possible manner.

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