Social Media ... So What?
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Okay ... your organization has a Twitter account, Facebook Page, YouTube Channel, etc ... so what? This is a question facing many organizations. For many B2B companies, who do NOT sell to the consumer market, the return on investment in time using these well known social media sites is open to question. However, it is also a fact that there is a direct correlation between better communication with one's customer and sales growth. Rich Hoeg of Honeywell will lead a discussion / brain storming session on this topic. He will also share social media metrics he has been tracking since last year for his organization. Please come prepared to share your pain points and ideas. (visit your facilitator's blog http://www.northstarnerd.org/)