Purpose of "WHY", Build Your Brand and Culture, What I learned from Steve Jobs


MinneBar 8 (6 April 2013)
This is not a panel.
2013-04-06 09:30

Room: Calhoun



STANDOUT GROW TRANSFORM THINK DIFFERENTLY - At Minnebar last year I presented 'Start With Why', this year we'll discuss the purpose 'Why' delivers after you've defined yours. The cause and effect of a good 'WHY' is a catalyst of good culture and brand strategy. From start up to fortune 500, a "Why' culture, and brand, is one of the most important drivers that has to be set or adjusted to push long-term, sustainable success, good leadership and innovation. Long-term success is dependent on a culture that is nurtured and alive. Culture is the environment in which your strategy and your brand thrives or dies a slow death. And your ‘WHY’ is the glue that holds the culture together.

A 'Why' case study presented by Mark Brown COO of Accelerated Innovation, a local start up, will illustrate how developing their 'Why' lead to creating their culture and brand strategy.

If there's any doubt about the value of investing time in a good ‘WHY’, there are significant benefits that come from a vibrant and alive based why culture: • Focus: Aligns the entire company towards achieving its vision, mission, and goals. • Motivation: Builds higher employee motivation and loyalty. • Connection: Builds team cohesiveness among the company’s various departments and divisions. • Cohesion: Builds consistency and encourages coordination and control within the company. • Spirit: Shapes employee behavior at work, enabling the organization to be more efficient and alive. ‘WHY’ accomplished Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values to their products and services, and show customers what they're all about. And it doesn't cost hardly a thing.

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