Nailing Your First Client: Customer Acquisition for Geeks
From minnestar Wiki
MinneBar 7 Session
Summary: Learn how your customer acquisition process can benefit from good, old dating advice.
Time: 16:50 to 17:35
Room: Minnetonka
Curt has a passion for mobile and B2B tech, especially startups. He's help numerous companies over the last 16 years to generate revenue, expand marketshare and earn recognition through *pragmatic* marketing strategies and tactics.
Customer acquisition is a lot like dating:
- You need to get to know them before youll have luck nailing them,
- Mistakes made early in relationships can end them,
- Over promising and under delivering will be catastrophic,
- Pressing too hard, too lightly or ignoring them altogether will take you no where,
- Golddigging is easy to spot,
- And its very rare that a quickie will lead to anything long-term.
Whatever the path or process, the goal is the same: a rewarding relationship. This seminar will parallel how your customer acquisition process can benefit from good old dating advice.
Whether youre socially awkward or or a regular Don Juan, my step-by-step process should help even the most passive introverted coder close their first customer. This session will be interactive and not for the humorless.
