Going Lean: Let's Talk Tangibles
Room: Zeke Landres
We've heard the buzz, read the articles, skimmed the books. Lean, design thinking, fostering a culture of innovation—it all makes sense. And we know this. [An analysis](http://www.fastcodesign.com/3026287/study-good-design-really-is-good-for-business#5) by the [Design Management Institute](http://www.dmi.org/) identified design-driven companies as measured by the level of senior-level representation and commitment. They found that the design-driven companies outperformed the Standard & Poor’s 500 by a whopping 228%.
Count us in. But what are the tangible steps we can take to actually effect change? How can we start to make a positive difference within our own organizations?
We’ll discuss core principles, tangible steps and common hurdles that we face along the path to joining this revolution.
- Common hurdles:**
- We’re a start-up. We have no resources or experience with UX.
- We’re an enterprise. We have too much bureaucracy.
- We have a distributed team. How can we possibly build shared understanding?
- We’re measured by different metrics. How can we convince the leadership to get behind this?
- This is new and unfamiliar. How do we actually make it happen?