Get Emotional: Designing for engagement in native mobile apps
Time: 09:40 to 10:25
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We use mobile apps everyday, in every context, and in every mood. More than ever, the design of mobile interfaces affects our experience and engagement with brands and the services they offer. Mike will discuss strategies for making a human connection through design when building a mobile product.
What will I learn?
- What is emotional design?
- What are the benefits of designing for emotion?
- What are some practical strategies for making an emotional connection through design when building or expanding a mobile product?