Data and performance driven UX design
Time: 10:40 to 11:25
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I will lead a discussion of around different approaches to metrics driven User Experience Design with at the intersection of mobile games, adverstising, and innovation. If metrics driven user experience design, mobile games, advertising are of interest to you please come the presentation and discussion. Please bring thoughts or questions about how you measure the success of the design decisions and what your framework is for measuring and managing those choices are.