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Branded Utility - Make Maketing Useful with Apps for brands and Cornerstone Content

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Event
MinneBar 8 (6 April 2013)
Panel
This is not a panel.
Summary
Provide more brand value with content, apps, networks, engagement platforms and digital tools.
URL
Topic
Schedule
2013-04-06 12:00


Room: Learn


Presenters



Branded Utility is providing more brand value via a new breed of content, apps, networks, engagement platforms and digital tools. Interrupting people with overt sales messages is missing the larger opportunity which is the relationship via an experience to increase brand value. It's a change from building perception through storytelling to perception via providing experience. Branded utility is the brand promise and its delivery in a single instance.

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